To effectively manage your vacation rental portfolio, you should regularly review key reports to track performance, optimize pricing, and maximize revenue. Here’s how to prioritize mralfred PMS reports:
Essential Reports to Review Regularly
Occupancy & Revenue Performance Reports
Reports to Review:
- Occupancy Analysis (Daily/Weekly) – Track overall occupancy trends and identify slow periods.
- MoM Occupancy Analysis (Monthly) – Compare this month’s performance to the last to spot trends.
- YoY Occupancy Analysis (Quarterly/Yearly) – Understand long-term performance shifts and seasonal trends.
- Property Performance Report (Weekly/Monthly) – Analyze ADR (Average Daily Rate), RevPAR, and overall revenue per listing.
🔹 Why? These reports help adjust pricing strategy, identify demand dips, and assess the impact of rate changes.
🔹 Actionable Steps:
- If occupancy is too low, consider price reductions, last-minute discounts, or shorter minimum stays.
- If ADR is dropping, check if competitors are lowering rates or if demand has shifted.
Channel & Booking Trends Reports
Reports to Review:
- YoY Per Channel Report (Monthly/Quarterly) – Monitor performance per OTA (Airbnb, B.com, Expedia, etc.) to see which platforms are performing best.
- Booking Creation Report (Weekly/Daily) – Track new reservations and identify peak booking periods.
- Booking Cancellation Report (Weekly) – Monitor cancellations per platform and check refund policies.
🔹 Why? Helps identify which OTAs are bringing the most revenue and where cancellations are an issue.
🔹 Actionable Steps:
- If one channel is underperforming, adjust pricing strategy, promotions, or visibility on that OTA.
- If cancellations are high, review cancellation policies and consider adding non-refundable options.
Booking & Payment Tracking Reports
Reports to Review:
- Booking Payout Report (Weekly/Monthly) – Ensure payments from OTAs are received on time.
- Payment Collection Report (Daily/Weekly) – Track direct bookings & payment processing.
- Guest Data Report (Monthly) – Analyze customer demographics for targeted marketing.
🔹 Why? These help track cash flow, flag payment delays, and understand guest preferences.
🔹 Actionable Steps:
- Follow up on any delayed payouts from OTAs.
- Use guest data insights to adjust marketing efforts (e.g., target frequent travelers with special offers).
Lead Time & Length of Stay Reports
Reports to Review:
- Property Lead Time & LOS Report (Weekly) – Track when guests book and how long they stay.
🔹 Why? Helps adjust pricing & availability to match guest booking behavior.
🔹 Actionable Steps:
- If lead time is short, consider last-minute discounts.
- If LOS is decreasing, promote weekly/monthly stay discounts to attract long-term bookings.
Forecasting & Market Position Reports
Reports to Review:
- Community Performance Report (Monthly/Quarterly) – Compare performance to competitors in the same area.
- History & Forecast Report (Monthly/Quarterly) – Analyze past trends and predict future revenue.
🔹 Why? Helps make data-driven pricing & inventory decisions.
🔹 Actionable Steps:
- Adjust pricing strategy based on market trends.
- If competitor occupancy is higher, check if you need to improve pricing, photos, or promotions.
Our revenue team keeps track of all your reports, and can support you by overseeing your portfolio’s performance. If you have any additional questions, you can book a call with our revenue specialists by hiring our Revenue Management services.